63 Leads, One Clear Number: What Meta Ads Actually Bought J's Painting
- Remove the current class from the content27_link item as Webflows native current state will automatically be applied.
- They came to us not for a redesign but for a rebuild. They wanted the operation to run like a modern company without losing the character that made them trusted in the first place.
- For the 1st click select the custom animation Content 28 table of contents [Expand] and for the 2nd click select the custom animation Content 28 table of contents [Collapse].
- In the Trigger Settings, deselect all checkboxes other than Desktop and above. This disables the interaction on tablet and below to prevent bugs when scrolling.
SEO builds visibility that compounds over months. For an immediate, trackable stream of leads, we ran a Meta Ads campaign the way we'd want it run for our own business: test the message first, then commit budget only to what's proven to work.
At a glance:
- Week 1 (Jan 15, 2026): launched a test campaign to gauge interest and traffic quality before committing to lead-gen spend
- Week 2 (Jan 24, 2026): switched to a dedicated lead-generation campaign based on early signal — the one still running today
- Months 1–3: cost per lead stabilized as the campaign optimized
- Month 7 (today): 63 leads generated, $35.19 cost per lead, $2,217.21 total spent
Nine days after the first test campaign launched, the data was clear enough to shift straight into lead generation. Seven months later, that campaign has delivered 63 website leads at a $35.19 cost per lead, a number any owner can weigh directly against what a single painting or lighting job is worth. Along the way, it's also picked up 81,146 impressions and a 1.52% link click-through rate, both strong signals for a local trades campaign on Meta.
How we built the solution
Week one
Discussed Jason's goals and built the strategy to analyze the competition, and the gaps we could target
Week two
Launched some static image and videos, as well as a custom landing page
Months 2+
Based on data, we kept testing variations of what was working, and cut what wasn't, until we found what worked
Today's results
Scaled what was working and continue to drive leads into the pipeline and funnel, all on autopilot
Key Results
63 website leads at a $35.19 cost per lead
$2,217.21 total spent — easily justified if even a handful convert to booked jobs
81,146 impressions and a 1.52% link click-through rate
Initial test campaign (Jan 15–24) drove 31 landing page views across 4,796 impressions — the data used to justify the switch to lead-gen nine days later
Increase the leads coming into your business, reliably
Before we talk about what we do, we'll see how your business currently looks like online with a free audit, and what we can do based on your standings.
