Ranking Against Chicago's Biggest Flooring Companies in Just 3 Months
- Remove the current class from the content27_link item as Webflows native current state will automatically be applied.
- They came to us not for a redesign but for a rebuild. They wanted the operation to run like a modern company without losing the character that made them trusted in the first place.
- For the 1st click select the custom animation Content 28 table of contents [Expand] and for the 2nd click select the custom animation Content 28 table of contents [Collapse].
- In the Trigger Settings, deselect all checkboxes other than Desktop and above. This disables the interaction on tablet and below to prevent bugs when scrolling.
For over 20 years, Luciano's Flooring was one of the go-to names in Chicago for hardwood flooring — installation, refinishing, repair. But reputation built over two decades doesn't automatically show up on Google, and as more flooring companies around the city started seriously investing in SEO and their online presence, Luciano watched a market he used to dominate start slipping toward businesses with a fraction of his experience. He didn't come to NexusFlow because business was bad — he came because a business built on being the best in Chicago shouldn't be invisible to the customers searching for exactly that.
We started with the foundation: a full website rebuild — 30+ pages, SEO-optimized from the ground up, modern, easy to navigate, and built around turning visitors into estimate requests rather than just informing them. That gave us real ground to build authority on. From there, we took over Google Business Profile management, specifically targeting the service areas where Luciano's visibility had quietly eroded — showing Google, consistently, that this is an active, established business across the whole area it actually serves, not just its home base.
That work hasn't stopped at launch. We're still actively posting SEO-optimized photos and content to Luciano's Google profile to keep building rankings, and still adding new pages to the website to expand its authority and reach. Alongside that, we pushed Luciano's business name, address, and phone number consistently across roughly 63 directories and listings — the unglamorous citation-building work that quietly builds the trust signals both search engines and customers doing their own research rely on.
At a glance:
- Week 1: strategy session — mapped exactly where Luciano's had lost visibility as competitors invested in SEO, and which service areas needed the most work
- Weeks 2–4: new 30+ page, SEO-optimized website built and launched, replacing the outdated site
- Month 1 onward: Google Business Profile management began; NAP citation building rolled out across ~63 directories
- Ongoing: continuous Google posting (photos + SEO content) and new page builds to keep expanding authority
- Month 3 (today): 104 clicks, 19,900+ impressions, average position 23.8 — and still climbing
Three months into taking rankings back, that strategy is already showing up in the numbers: 104 clicks and 19,900+ impressions, with real visibility on genuinely competitive terms like "wood floor refinishing Chicago" (245 impressions), "hardwood floor repair Chicago" (106 impressions), and "Chicago hardwood flooring" (71 impressions). Brand recognition is building fast too — "Luciano flooring" and "Luciano's hardwood flooring" are already among the site's top queries, a sign the name is finding its way back to the top of the market it used to own.
How we built the solution
Week one
Strategy session, targeted Chicago-wide competitive terms ("hardwood flooring Chicago," "wood floor refinishing"), not just Luciano's own name
Week two
Site built and launched, submitted to Search Console
Week three
First impressions appear; branded searches ("Luciano flooring," "Luciano's hardwood flooring") start almost immediately
Month 2
Already competing for citywide terms most new sites take much longer to reach
Present Day
104 clicks, 19,900+ impressions, average position 23.8, 20+ website leads, and still climbing
Key Results
104 clicks and 19,900+ impressions from Google Search
Ranking for competitive citywide terms: "wood floor refinishing Chicago", "hardwood floor repair Chicago", "Chicago hardwood flooring"
Branded search building fast — "Luciano flooring," "Luciano's flooring," "Luciano's hardwood flooring" already top queries
All of this before the 6-month mark, when SEO typically starts compounding
20+ website leads
Take Control of your competitive rankings
Before we talk about what we do, we'll see how your business currently looks like online with a free audit, and what we can do based on your standings.
